Say Hello to FinancialAha!

Diana Neculai·

Pink piggy bank - wealth management and net worth tracking
Brainstorming FinancialAha in our home office

Hello everyone. I’m excited to write to you for the first time. First I would like to welcome you to FinancialAha, our own personal financial tracker and planner. Soon we’ll start sharing it with you as well. It helps us a lot and I’m sure it will help some of you as well.

We previously founded a tech startup called Froala (acquired in 2018). Afterwards we started traveling the world almost full-time. We had hotels to pay, flight tickets to book, cars to rent. With a drastic change in expenses, no stable monthly income, and a very diverse source of income with no pattern between payments, everything was chaotic and unpredictable.

We started reading piles of finance books and developed complex spreadsheets to track our net worth and manage our personal finances. The spreadsheets evolved in complexity as we were diversifying our investments portfolio. Soon enough, we started having multiple pain points again with our primitive approach of wealth tracking and planning. The spreadsheets were hard to follow, there was no easy way to keep a history for our finances, not to mention no way to create financial projections.

We were in desperate need to simplify our own process of wealth management and financial planning. We envisioned that the new process should be easy and intuitive to use. It should offer elaborate analytics to help us take informed financial decisions. It should also create projections to predict our cah flow or to see the impact of certain investments or very big expenses. Last but not least, it should be safe and secure enough for us, as computer science engineers.

Developing FinancialAha in an Airbnb
Developing FinancialAha in an Airbnb near Frankfurt. Photo taken on June 15, 2022, just 8 days ago.

That is how FinacialAha was born. It helped us make our cash flow more predictable. We can now predict our cash flow based on our needs, and know when invest and what is the excess that we can invest.

I’m excited to take the word out about FinancialAha and share with you the outcome of years of learning and perfecting our way of continuously developing our wealth, tracking our assets, managing, planning and planning all our finances in one place.